ECONOMICS OF STRATEGY
Now in its fourth edition, The Economics of Strategy delves into the key concepts involved in sound business strategy. The book begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization (IO) economics. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit.
ECONOMICS OF STRATEGY
Assunto: ECONOMIA
Editora: JOHN WILEY & SONS INC
ISBN: 0471679453
EAN: 9780471679455
Ano edição: 2006
Número edição: 4
Número volume: 0
Páginas: 606
Acabamento: Encadernado
Tamanho(cm): 26.00x21.00
Autor:
DAVID BESANKO
DAVID DRANOVE
MARK SHANLEY
SCOTT SCHAEFER
